Are H&M trying to distract the fact that there one of the main leaders of fast fashion?
- Admin
- Apr 12, 2017
- 2 min read
This week marks the time which H&M's brand new release of their Conscious collection. The collection of luxury designs is made from environmentally friendly, sustainable materials, such as organic cotton & recycled plastic. The collection is absolutely gorgeous & looks like all celebs & stylists are falling madly in love with it. one dress is made out plastic which was found in the ocean, so if you were to strut your stuff in such a gown it would be for such a fantastic cause. But I absolutely feel that everyone is forgetting that H&M is the absolute leader of Fast Fashion, with Fast Fashion being something that is very topical at the moment especially with The Business of Fashion releasing so many articles on the topic over the past few weeks, is H&M using this collection to take the spotlight off their wrong doings?
On I go again to talk about the True Cost film but ever since watching it, it really has opened my eyes a but more. We even did a mini project on the topic & its been my favourite out of all.
I'm not saying that I won't buy from H&M ever again, because I definitely will. I really appreciate what there doing with this new collection perhaps it will give them inspiration for the future of their clothes and the brand. Not only is the collection outstandingly
beautiful but H&M have also chosen the wonderful Natalia Vodianova as the face of the collection this season.
The collection is full of dresses, suits & many more, feel free to have another browse of what else the collection has to offer I find that Vogue always has the best views - (http://www.vogue.com/article/hm-conscious-exclusive-collection-exclusive-preview-bionic-yarn-natalia-vodianova)
Hope you enjoyed the read,
Much love, G x
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